Some may even say that be in the academy in those days, is kinda easy, since Sergey and Larry, already took a look in those questions, some time ago in the 90`s. By the way, take a look in some of their`s publications:
Sergey
https://research.google.com/pubs/SergeyBrin.html , or
http://infolab.stanford.edu/~sergey/
Larry
https://research.google.com/pubs/LawrencePage.html , or
http://dblp.org/pers/hd/p/Page:Larry
In the Brazilian society, where academy usually is proud of being isolated from the real questions in society, wherever they may be: business, social inequality (looking for situations inside our main cities)... is by some perspective easy to forget that that companies like Google, Monsato,Syngenta are heavily dependent on academic research.
So, lets take a look in tips for academic reseach.
First and most important, look for who knows what is doing.
How?Well it will depend, what do you want to understand?
Basic content For introductory content the best will always be search for the syllabus in the best universities (by the best, is kinda obvious that we are talking about ivy leagues plus a very small group of universities). Look for the textbook used in those courses usually will help us saving a precious time, from trying to understand confused ideas by authors, that may know the content but fail in organize its own ideas. A good example of author that fit very, in the concept of well organizers of its own ideas are the following:
-Olivier Blanchard
-Gilbert Strang
-Richard Feynman
PapersWith that said we are finally able to talk about a second level, when we talk about how to use google, for academic purposes. As immediate consequence of the first rule, the point is find some publications of authors that you admire, the kind of people that is able to show you a small detail in the world, that will sound so obvious after you got guided, you may end up asking yourself how did you not had that insight before.
Usually it will be a simple idea, but very well developed.
BusinessSearch for business content is kinda simple is just a question of know who is the best in some area, and use that information to your own advantage when you google it. Take a look
“interest fiel+ some consulting company+ .pdf/.ppt”
Some key names to wear in your research
Bain and Company
Mckynsey
BCG
BTG Pactual
Credit Suisse
BlackRock
Deutsche Bank
And some last tips:
Don’t to forget to use https://www.quora.com/ There always interesting people available to help.
And, if you found this article you probably already knows, but if you don’t https://sci-hub.cc/
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